The Blog

Insights for local
business owners.

Practical advice on social media, content strategy and growing your business online — written by people who work with local businesses every day.

Social Media Strategy
Why local businesses are losing customers to competitors who post more
It's not the better product that wins. It's the one people see first. Here's the uncomfortable truth about social media for local businesses in 2026 — and exactly what you can do about it.
6 min readMay 2026Read article →
Hair & Beauty Playbook
The 5 posts every hair salon should be making (but isn't)
After working with dozens of UK salons, these are the post types that consistently drive bookings. Most salon owners never think to create them — and their competitors are thankful for it.
6 min readMay 2026Read article →
Productivity Guide
How to plan 3 months of content in one afternoon
The batching method that eliminates the daily pressure of figuring out what to post. If you're going to do your own social media, this is the framework that actually makes it sustainable.
7 min readMay 2026Read article →
Research & Insights
What reaching 500 UK businesses taught us about social media
We contacted over 500 independent local businesses across the UK. Here are the patterns we found — and what they reveal about the state of small business social media right now.
8 min readMay 2026Read article →
Platform Guide
Instagram vs TikTok: which platform should your local business focus on?
Both can drive real customers. But they work completely differently — and most businesses are using both wrong. The honest answer.
7 min readMay 2026Read article →
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